CloseContact investigates the best e-commerce marketing software
We often receive questions from online retailers, who are struggling to get more insight into their customers. Many medium-sized businesses lack the resources to really understand their customer data and behaviour. We think our recent partnership with Emarsys B2C Marketing Cloud provides the answers to these questions.
Emarsys is a fast-growing B2C marketing solution for online retailers. In October 2015, Greg Girard, Program Director Merchandise Strategies at IDC Retail Insights, called it “the biggest marketing cloud you never heard of”. This is surprising, as its clients include well known retailers Canon, eBay, Superdrug, Toys R Us, Volvo, mytheresa.com and Thomas Sabo.
We sent a CloseContact team to London to learn all about the Emarsys B2C Marketing Cloud during an in-depth training session at Emarsys’ UK office.
B2C segmentation & personalization for email, mobile, social & web
Our specialists were impressed by the B2C Marketing Cloud’s features. By combining and analysing data from customers, website statistics and product catalogues, Emarsys transforms webshops into integrated and automated marketing and campaign tools with predictive analytics and smart insights.
Its algorithms build accurate models of client and prospect behaviour. This offers mid-sized businesses an online marketing platform that fits their needs and is easy to implement. It also offers levels of personalization previously only available to major retailers.
CloseContact joined Emarsys’ new partner program at the beginning of 2016. Our Emarsys Marketing Cloud specialists can help e-commerce companies increase conversion by offering customers products that they are likely to want, at the right moment in their customer journey.
This omnichannel marketing and campaign tool is surprisingly easy to implement, and its self learning system spans email, mobile and webshops.
To find out more, go to our Emarsys partner page or contact us directly for a demo.