Salesforce Marketing Cloud
Salesforce® Marketing Cloud is a powerful digital marketing platform that enables you to make the most of every interaction with your customer. Through personalized, relevant and consistent contact via all channels, and an optimized customer journey, you will create the ultimate brand experience. What’s more: the platform comes with inbuilt powerful Artificial Intelligence in the form of Salesforce Einstein. This helps you to always deliver the right content, to the right audience on their preferred channel at exactly the right time.
A wide range of powerful tools are at your disposal within Salesforce Marketing Cloud:
Journey Builder is a tool that helps you map the customer journey from orientation to conversion (and beyond), across channels (email, mobile devices, on- and offline sales channels and social media). You can easily adjust the journey based on your customers' behaviour. Its built-in AI Einstein helps you to determine the next best step.
With Email Studio, it’s easy to create emails that are relevant. Use dynamic content, automate sends and analyse CTO’s, CTR’s, bounces and unsubscribes. The insights from your Tracking dashboard enable you to optimize each next email and make it even more engaging.
Social Studio helps you to find your audience on social media. Discover what really matters to your customers and what they are saying about your brand. Monitor your competition. Publish consistently on all your channels. Engage in a conversation with your customers and take your customer service to the next level.
A DMP is where you gather all your customer information in one place. Analyse all your available data and gain insight in your customers. Once you know what’s really important to your customers, you can build a meaningful relationship and increase your marketing and sales results.
Pardot is a complete set of tools for your B2B marketing. They help you fill your sales funnel and accelerate the path to conversion for prospects and customers. Create landing pages and forms and set up engaging email campaigns. Analyse every step and effortlessly calculate the ROI of your marketing.
AI for everyone. Salesforce Einstein gives recommendations for content and personalisation and predicts who will open and read your email. It helps with segmentation and finds new audiences for your campaigns. Einstein Vision finds your images and logos in social media posts, even if your brand is not mentioned in the text.
Mobile Studio is a tool to create and send text and push messages. Your messages will always be relevant, because you personalize them based on preferences and behaviour of your customer. You can send tips and offers based on your customer’s location, for instance.
Advertising Studio combines the data from your CRM, email and mobile contacts to identify audiences. This makes it east to create segments and lookalike audiences for your campaigns on Facebook and Twitter and through Google Adwords.
Powered by Thunderhead. Online touchpoints are email, your website, social media or mobile apps. Offline, you communicate with your customer through a call center or in a shop. Connect all your channels with Interaction Studio and get to know your customer. Be relevant and consistent across all your channels.