SALESFORCE Marketing cloud

 

Salesforce Marketing Cloud is a powerful digital marketing platform that lets you get the most out of every interaction with your customer. Through personalized, relevant and consistent communication on all your channels, and an optimized customer journey, you will create the ultimate brand experience. What’s more: the platform comes with inbuilt powerful Artificial Intelligence in the form of Salesforce Einstein. This gives recommendations for content and personalisation and predicts who will open and read your email. It helps with segmentation and finds new audiences for your campaigns. Einstein Vision finds your images and logos in social media posts, even if your brand is not mentioned in the text. With Salesforce Marketing Cloud you are able to deliver the right message to the right audience on their preferred channel at exactly the right time.

Take a look at our cases to see how we make Salesforce Marketing Cloud work for clients like KLM, Blokker and Luminus.

A wide range of powerful tools are at your disposal in Marketing Cloud:

EMAIL STUDIO

Create emails with dynamic and always relevant content, segment your audiences, automate sends and determine the optimal send time with AI. You can do all this in the user-friendly drag-and-drop interface. Analyze how your emails perform, and use the data from the tracking dashboard to make your next email even more engaging.

JOURNEY BUILDER

Maps the customer journey from orientation to conversion (and beyond) across all channels (email, mobile devices, on- and offline sales channels and social media). You can easily adjust the journey based on your customers’ behaviour. Its built-in AI Einstein helps you determine the next best step.

salesforce cdp

Capture and unify data from anywhere. Match data to a person, create a common ID and build a single source of truth for all your interactions. Understand your audience across your organization. Create a unified customer profile by connecting identities, engagement data, customer orders, loyalty, marketing journeys and privacy management.

INTERACTION STUDIO

Online touchpoints are email, your website, social media or mobile apps. Offline, you communicate with your customer through a call center or in a shop. Connect all your channels to gain insights on each separate customer. Interaction Studio’s built-in AI will help you deliver personalized experiences at any point in their cross-channel journey.

Datorama

datorama

Datorama enables you to collect all your marketing data into one platform. It standardizes data collected from multiple different sources into a customized data model, connecting and unifying all of your platforms, tools, and reports in one place. This model can be used for analysis, reports and branded dashboards.

PARDOT

Pardot is a complete set of tools for B2B marketing. They help you fill your sales funnel, score leads and prospects and accelerate the path to conversion. Create landing pages and forms and set up engaging campaigns. Analyse every step and effortlessly report on the ROI of your marketing. Learn more about Pardot here.

ADVERTISING STUDIO

Advertising Studio combines the data from your CRM, email and mobile contacts to identify audiences. This makes it east to create segments and lookalike audiences for your campaigns on Facebook and Twitter and through Google Adwords.

MOBILE STUDIO

Mobile Studio is a tool to create and send text and push messages. Your messages will always be relevant, because you personalize them based on preferences and behaviour of your customer. You can send tips and offers based on your customer’s location, for instance.

SOCIAL STUDIO

Find your audience on social media. Discover what really matters to your customers and what they are saying about your brand. Monitor your competition. Publish consistently on all your channels. Engage in a conversation with your customers and take your customer service to the next level.

FREE DEMO!

Curious about the most powerful platform for data-driven marketing? Fill out the contact form and ask us any questions you have about marketing automation. Our experts are always happy arrange a tailor-made demo of Marketing Cloud for you.