LUMINUS

The complete Luminus multi-channel customer lifecycle (from acquisition to win back) was developed and set up by CloseContact. This resulted in 20+ automations, 20+ multi-channel journeys (SMS, email, web, print). We also trained more than twenty marketers in Salesforce Marketing Cloud and continue to provide daily support.

CLIENT::
Luminus is the number 1 producer of onshore wind and water power in Belgium. It’s installed capacity of 2.090 MW translates to about 10% of the country’s total. Luminus delivers electricity, gas and related services to nearly 2 million private and corporate clients. It’s local market share is about 20%. Luminus is strongly rooted in the local community and employs nearly 2000 people. It is part of the EDF Group, one of the world’s leading companies in the energy sector.

OBJECTIVE:
Reactivation and optimization of an existing Salesforce Marketing Cloud platform. CloseContact set up content, data and customer journeys in a user-friendly way, so Luminus and its marketers can work in it independently.

PROJECT:
CloseContact helped Luminus reorganise its data in Salesforce Marketing Cloud, using CRM Connector and Contact Builder, among others. We set up the Business Unit and developed a completely new Master Data Layer. This allows marketers to build their own filters to create audiences and campaigns. We also created an asset library with email templates in Content Builder and executed an IP-warming.

Client: Luminus

online: WWW.LUMINUS.BE/NL/PRIVE/