The complete Luminus multi-channel customer lifecycle (from acquisition to win back) was developed and set up by CloseContact. This resulted in 20+ automations, 20+ multi-channel journeys (SMS, email, web, print). We also trained more than twenty marketers in Salesforce Marketing Cloud and continue to provide daily support.

Luminus produces electricity and provides energy and energy related services. Luminus is number 1 in onshore wind and water power in Belgium. It’s installed capacity is 2.090 MW, which translates to about 10% of the Belgian total. Luminus delivers electricity, gas and related services to nearly 2 million private and corporate clients. It’s local market share is about 20%. Luminus is strongly rooted in the local community and employs nearly 2000 people. It is part of the EDF Group, one of the world leaders in the energy sector.

Reactivation of an existing Salesforce Marketing Cloud platform and setting up content, data and customer journeys in a user-friendly way so Luminus and its marketers can work in it independently.

CloseContact helped Luminus reorganise its data in Salesforce Marketing Cloud, using CRM Connector and Contact Builder, among others. We also developed a completely new Master Data Layer. This allows marketers to build their own filters to create audiences and campaigns. We also created an asset library with email templates in Content Builder. We also executed an IP-warming and set up the Business Unit.

Project Details

Client: Luminus

Date: 19 April 2018

Online: www.luminus.be/nl/prive/

CloseContact helped Luminus to reorganise its data in Salesforce Marketing Cloud. We also developed a completely new Master Data Layer, so marketers can create their own filters to build audiences and campaigns.

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