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citizenM

citizenM is a rapidly growing and innovative hotel chain that caters to the wishes of citizens of the world. It provides luxury, but affordable accommodation.

OBJECTIVE:
Helping build stronger customer relations and customer loyalty, using CRM and lifecycle management. CloseContact takes care of personalized communication with citizenM’s customers, based on customer behaviour and events in the customer journey. For this we use a campaign management platform and database techniques.

CLIENT:
citizenM is a rapidly growing and innovative hotel chain that caters to the wishes of citizens of the world. It provides luxury, but affordable accommodation.

PROJECTS:
CloseContact handles all email communication and CRM activities for citizenM. This has already  resulted in an Abandoned Shopping Cart, Pre-stay and Post-stay campaigns and Drag&Drop Newsletter Templates for more than 11 hotels worldwide.

Project Details

Client: citizenM

Date: 10 February 2018

Online: citizenm.com

CloseContact handles all e-mail communication and CRM activities for citizenM to help it build stronger customer relations and customer loyalty.

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