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BLOKKER

Blokker and CloseContact are working together to achieve the ideal combination of a digital customer life cycle with marketing automation activities and in-shop availability.

OBJECTIVE:
Assisting Blokker with the creation, set-up and management of their 1-to-1 communication, based on customer behaviour on blokker.nl and blokker.be. We have developed and optimised automated marketing processes for multiple customer journeys, using Salesforce Marketing Cloud and Artificial Intelligence (recommendations).

CLIENT:
Blokker operates more than 430 shops in the Netherlands, employing over 5000 people, as well as an online store. It offers a wide selection of household goods. Blokker is working on fully integrating bricks and clicks to offer a high availability of products, tailored to customer demand. Physical stores and web store combined receive around 140 million visitors each year.

PROJECTS:
After migrating an ESP environment to the Salesforce Marketing Cloud, CloseContact provided a structured data environment and email templates for its marketers. We created journeys with Salesforce Einstein for recommendations, abandoned shopping cart, retargeting and low on stock and, with Sanoma, for a pregnancy and baby giftbox. CloseContact also advises and supports Blokker with campaign management.

Project Details

Client: Blokker

Date: 1 March 2019

Online: www.blokker.nl/

Blokker and CloseContact are working together to achieve the ideal combination of a digital customer life cycle with marketing automation activities (clicks) and in-shop availability.

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