Blokker and CloseContact are working together to achieve the ideal combination of a digital customer life cycle with marketing automation activities and in-shop availability.
Blokker operates more than 430 shops in the Netherlands, employing over 5000 people, as well as an online store. It offers a wide selection of household goods. Blokker is working on fully integrating bricks and clicks to offer a high availability of products, tailored to customer demand. Physical stores and web store combined receive around 140 million visitors each year.
Assisting Blokker with the creation, set-up and management of their 1-to-1 communication, based on customer behaviour on blokker.nl and blokker.be. We have developed and optimised automated marketing processes for multiple customer journeys, using Salesforce Marketing Cloud and Artificial Intelligence (recommendations).
After migrating an ESP environment to the Salesforce Marketing Cloud, CloseContact provided a structured data environment and email templates for its marketers. We created journeys with Salesforce Einstein for recommendations, abandoned shopping cart, retargeting and low on stock and, with Sanoma, for a pregnancy and baby giftbox. CloseContact also advises and supports Blokker with campaign management.
Date: 1 March 2019