Email has been the most successful and effective communication channel for several years. According to the latest insights, it is destined to remain so for the foreseeable future. Together with Data Insight, email marketing forms a key part of our DNA. Our campaign developers are experts in a wide range of email marketing systems and thus able use the full potential of this channel. On its own or as a channel within channels, email needs to be part of your customer lifecycle.
When used as part of a customer lifecycle, email serves as a bridge between channels and can pull different types of content together. Its advantages over other channels include cost-effectiveness, options for personalization, dynamic content and measurability before, during and after the click. We use proven email technology from SalesForce Marketing Cloud, Clang (from E-Village), IBM, Copernica and Tripolis.