Content is Conversation
Content marketing is about dialogue and engagement between brands and consumers. We can translate the insights from data analysis into unique content or campaigns. Content is the core of a brand’s story or legend. Content can move or intrigue people, it can provoke a response or just answer a question. Its real value is in creating an affinity between a brand and its customers, and establish a mutual relationship.
We can assemble a team of community and content managers, specific to your requirements. They will carry out the content management on behalf of your brand and join the conversation on carefully selected platforms.
Social Media and Communities
We believe that social media and community platforms are essential in the customer life cycle and must form part of any successful dialogue strategy. Our social media specialists act as the engine of a brand community. We can devise a social media strategy and content plan for you. If a community will help promote a dialogue and strengthen the connection with your target audience, we will take care of its planning, design and implementation.
Our experts use specialised tools to monitor social media. This will give you insight into your brand, your campaigns and the competition.
Social media activity provides insight about the effects of your campaigns or PR activity. Online, offline and multichannel campaigns cause social media activity that we can use to test your campaign’s effect.
Building a brand requires a considerable investment in both time and money. But is your investment paying off and does your audience share your view of your brand?
Social media is part of today’s world, and brands no longer have a choice to opt in or out. Customers profess love for brands, complain about them, or just mention them in passing. We can help you understand why customers are talking about you, where they are doing it and what they are saying. Should any negative sentiments arise online, we will help you deal with them quickly and efficiently.