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Our series of blog articles about the more technical side of the Salesforce Marketing Cloud.

Even if you are already working with the Salesforce Marketing Cloud, you may still have questions about the functionalities available to you. That’s why we started CloseContact Tech Blogs on Marketingcloud.today.

CloseContact Tech Blogs:

Personalization Builder part 2: Scenarios

After the inital setup, it’s time to put your Personalization Builder to work. In this article, we explain its different uses and how to set up the workflow for each scenario.

Personalization Builder part 1: Artificial Intelligence in the Salesforce Marketing Cloud

Personalization BuilderBehind the Personalization Builder menu item, you will find Marketing Cloud’s built-in AI functionality that helps you find the best product, best offer or most relevant content for your customer or visitor to your website. Based on behaviour (clicks, views and purchases) Salesforce Einstein finds recommendations for individual customers in real time.

In our first CloseContact Tech Blog, we explain what you need to make the most of this component of Marketing Cloud and provide you with a step-by-step guide to the technical set up.

Read the whole article here on marketingcloud.today.

Marketing Cloud Connect

Marketing Cloud Connect: what is it and what can it do?

Marketing Cloud Connect links the Marketing Cloud to the Salesforce Sales, Service and Community clouds. You will be able to use real time Salesforce data for customer segmentation and personalization. This will benefit your sales and service reps, your marketers and most importantly: your customers.

With Marketing Cloud Connect, your sales and service reps have access to powerful tools from the Marketing Cloud from right within their familiar cloud environment. Read all about Marketing Cloud Connect on marketingcloud.today.