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Tasseography: marketing trends for 2020

It is difficult to make predictions, especially about the future

The customer journey is misrepresented

Customer journeys have themselves been on a journey

WiFi tracking: spying or analytics?

Free wifi and the GDPR

Email boosts store visits

CRM-manager Arjen Veerman on Blokker’s digital transformation

your customer stays online on holiday

Smart summer campaigns


Campaigns have long been the rock stars of a business and now the Next Generation is here.

KLM “Earn your stripes” nominated

Activation campaign up for a Dutch Interactive Award

Salesforce World Tour 2019

Trailblazers in the Fourth Industrial Revolution

Jump the Engagement Gap

How to bridge the divide between you and your customer

As old as you feel, 50-plus marketing

An invisible age group is slowly re-emerging