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The customer journey is misrepresented

Customer journeys have themselves been on a journey

Email boosts store visits

CRM-manager Arjen Veerman on Blokker’s digital transformation

your customer stays online on holiday

Smart summer campaigns

KLM “Earn your stripes” nominated

Activation campaign up for a Dutch Interactive Award

Jump the Engagement Gap

How to bridge the divide between you and your customer

Marketing now: data-driven rules

The Global Review of Data-driven Marketing and Advertising 2016

Is your webstore future-proof?

4 tips and an action plan

CloseContact and Gen25 form alliance

Together with Gen25 we can offer the complete Salesforce portfolio, and will be able to serve our current and future clients even better

Web stores could do better at marketing

Open and click rates far below average for email campaigns from e-tailers,


Connecting channels for effortless engagement

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