all items on our blog

A loyalty application for Salesforce
Coming soon in AppExchange: VANEIGENS Engagement Hub

CloseContact partners with IQVIA Technologies
CloseContact is happy to announce it has entered into a partnership with IQVIA Technologies, The Human Data Science Company™.

CloseContact has moved
We had been looking for a bigger and better office for awhile, and found one just across the street from our old one!


CloseContact + VANEIGENS = Cloud Partners
Simple solutions for complex Salesforce cross-cloud projects

CloseContact presents: Tech Blogs
Our series of blog articles about the more technical side of the Salesforce Marketing Cloud.


Navigator Specialist II Marketing Cloud
All about the Salesforce Partner Navigator Program


CloseContact partners with Yourzine
Both agencies specialize in digital customer journey marketing


Tasseography: marketing trends for 2020
It is difficult to make predictions, especially about the future


Customer Journey Mapping: 10 tips
Get a complete view of the Customer Journey Many brands have focused on trying to improve specific touch points, such as the shopping basket or


The Once and Future King of Marketing
Email remains the most effective commercial channel According to the fifth national email survey by Spotler (article in link available in Dutch only), Dutch consumers prefer to



Jump the Engagement Gap
How to bridge the divide between you and your customer Your brand uses all the neccessary channels to contact and keep in touch with your customers: a website,

Can technology save the high street?
Omnichannel shopping and smart mannequins The retail business is changing at an alarming rate.


Web stores could do better at marketing
Open and click rates far below average for email campaigns from e-tailers,


Are you listening? Are you hearing?
Brands believe they are listening to their customers. But are they really hearing them?






A.I. for marketing: how it works
Are Einstein and Watson going to do all the thinking now?



Salesforce World Tour 2019
Trailblazers in the Fourth Industrial Revolution Thursday, March 7th, saw the return of the Salesforce World Tour to Amsterdam. Every year, this event provides Salesforce,
Marketing now: data-driven rules
The Global Review of Data-driven Marketing and Advertising 2016



The Campaign Supernova is here
Campaigns have long been the rock stars of a business and now the Next Generation is here.


The 2016 Dutch email benchmark is here
DDMA presents its yearly report on email campaigns